The audience for this company was B2B based, companies needing leads for new customers. This company used AI and streamlined processes to get realtime data that put it ahead of a lot of similar companies, so the logo had to reflect this. One variation on the logo, apart from dark and light version, was a small dot in the 'O' of the gold - referencing a toggle switch - just a subtle difference with a nod to the company showing how seamless the process is providing data to customers.
I also had to create an A4 print advertisement for a magazine ( section and full proof shown above). Done mainly in photoshop, with the adobe illustrator assets, then finished in Indesign, it had to reflect the use of AI in the process used for customers, so some AI imagery was used, as well as stock photography. After discussing the outcome that the client wanted from the advert, everything was left to me, from concept to the copywriting.
Testimonial - "I needed a logo and print advertising, with elements to apply across our social media channels, we now have a more cohesive feel that represents the company perfectly". Chris.
